Joint venture, co-investment or a programmatic relationship. The firm sources, structures, underwrites and carries the project; the partner holds the major decisions and sees a fixed reporting cadence from first call to last distribution.

• Joint venture

  A single project, held together. The partner's capital and the firm's execution, with the major decisions reserved to the partner in the venture agreement.

• Co-investment

  A share in a project the firm and its existing partners are already carrying, on the same terms as the firm's own capital.

• Programmatic

  A standing relationship across several projects, with agreed criteria and a first look at what the firm sources.

On a projectHow each form is underwritten, documented and governed is set out under Capital.

For anyone with a decision to make about New York real estate: an owner or family with a building, a landlord with a vacancy, a tenant or buyer who needs to lease or purchase, a company that needs a space built out. L3CG Advisors represents the client's side of the table and runs the work, within a scope set out in writing before it starts.

• Representation

  Buyers and tenants represented in a purchase or a lease; owners and landlords represented in a sale, a leasing program or a negotiation with a counterparty.

• Feasibility and pre-development

  Highest-and-best-use studies, zoning reads and feasibility models, with the firm's own cost and exit assumptions stated.

• Entitlement

  The design team, filings and approvals carried to a permit, as on the firm's own projects.

• Owner's representation and build-outs

  Budget, schedule and contractor oversight on the client's behalf — a renovation, a tenant build-out, a ground-up project — with the included and excluded scope in the proposal.

On a projectA family portfolio in Forest Hills advised on strategy for its holdings; a renovation in Williamsburg managed as owner's representative.

A company arriving from Asia needs in New York what capital from Asia needs: a place, the relationships and one team on the ground. L3 is rooted here, owns and operates property here, and works across real estate and hospitality — so a market entry can start where the client needs it to start. Sometimes that is a building. More often it begins with a room: a launch, a dinner, an exhibition, a residence fitted with the brand's products — and the premises, the lease or the acquisition follow.

• Presence

  A first address in New York — a showroom, an office, a pop-up or a residence — sourced, leased or built out, with the firm's own buildings available where they fit.

• Activations

  Launches, private dinners, tea ceremonies and exhibitions produced in the firm's spaces, with the guest list drawn from L3's relationships across New York real estate, hospitality and the Asian business community.

• Collaborations

  A brand placed inside an L3 building: product programs where every residence is delivered with the partner's products, curated galleries in the firm's townhouses, co-branded sales and hospitality programs.

• Advisory

  Entity formation, local partners, counsel and accountants, site strategy and the real-estate decision when it comes — carried by the same team that produced the first event.

On a projectBalmuda in New York: a residence program in which each unit was delivered with a set of Balmuda products; private dining and tea ceremony evenings in the firm's townhouses; a curated art exhibition in the same spaces. Enter New York, in full.

A licensed and insured general contractor and construction manager. FM Alliance bids alongside outside contractors on the firm's own projects and builds for outside owners under contract with ownership, usually lump sum, adjusted to the project.

• General contracting

  Permit to certificate of occupancy: trades, scheduling, inspections, sign-offs.

• Construction management

  Oversight of an outside contractor where that is the better fit for the project.

• Reporting

  The monthly construction report the firm uses itself: budget, schedule, change orders, contingency.

On a projectKIBO Residences, Williamsburg: an existing building gut-renovated and enlarged vertically into eight residences.

A licensed New York brokerage that sells to New York buyers first and reaches Asia through channels it runs itself. For an outside developer it takes a building from pricing to the last closing.

• Pricing and launch

  Unit pricing against closed comparables, the offering plan calendar, a launch sequence by month.

• The New York buyer

  Listings, open houses and the local brokerage community, run from the firm's own office.

• Buyers abroad

  Taiwan and Japan through the brokerage's own channels, with the process explained to a buyer who has never bought in New York.

On a projectKIBO Residences sold through YC Real Estate's own channels into Taiwan and Japan.

The same intake the firm uses for everything it looks at, across Manhattan, Brooklyn and Queens. Every submission is logged the day it arrives, screened in the firm's one-page read, and answered in writing — including when the firm passes.

• Ground-up site

  Vacant land or a building to be replaced.

• Unused development rights

  An existing building that can be enlarged.

• Conversion

  A change of use or tenure.

• Special situation

  Estate, partnership, lender or timing.

On a projectWhat happens next: logged → screened → answered. If the firm proceeds, the next step is a call and a site visit.